MoMA Exclusive: The image LOVE was first created by Robert Indiana in 1964. in the form of a card which the artist sent to several friends and acquaintances in the art world. In 1965. Indiana was invited to propose an artwork to be featured on The Museum of Modern Art’s annual holiday card. He submitted several 12 square oil-on-canvas examples incorporating his LOVE image. The Museum selected the most intense color combination in red. blue and green. It became one of the most popular cards the Museum has ever offered. and on the celebration of its 60th anniversary MoMA has contracted pop-up designer. Rob Kelly. to reinterpret the original design in 3D format with this set of eight holiday cards. White envelopes. blank inside. Each card measures 4.5h x 6.25w.
? Morgan Art Foundation. LLC. Licensed by Artestar. New York
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